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Five top tips for your ISA

  • Five top tips for your ISA

    Five money experts share their top tips for your ISA investments

Five trusted experts from the world of money and personal finance share their top tips on how you can make the most of your money and ISA investments this tax year.

1. Make it a habit

“You don’t need a big, lump sum to start a stocks and shares ISA, you can set up a scheme on direct debit for as little as £50 a month. By investing a fixed amount regularly, you buy less when shares are expensive and more when they are cheap. Over time, this works out as a lower average cost. It’s a top investment strategy with almost zero effort on your part!”

Jane Wallace, money and parenting blogger from Skinted Minted Mum


2. Don't Panic

“A common truth is that ‘investors who panic end up losing money’. In my view market falls are a time to add money to your chosen investments in your ISA, not the opposite! Don’t panic and sell just because the market falls. Investing is a long term game: there will be ups and downs along the way, so take advantage of this. At very least, allow yourself to sit back and leave well alone. Don’t celebrate too hard when the market shoots up, but equally don’t get too pessimistic when the market falls. Be patient. Choose your investments wisely, and then stick with them for the long term.”

Rob Hudson, Head of Digital Distribution, Aberdeen Standard


3. Stick to your values

"Keep your values close. If you are not sure which fund to choose, start looking beyond the fund name, manager and performance charts - examine the top ten fund holdings too. Visit the company websites and get a feel for what they do. Do you like the look of the companies the fund invests in? Or do their activities contradict your values? For example, if you can't stand smoking, do you still want to invest in a fund with lots of tobacco holdings? If you don't like the holdings, do the same exercise with another fund until you find one that fits better with your world view. You could stick with positive impact funds to be on the safe side, as long as you are also happy with the prospect for returns."

Becky O’Connor, founder of Good With Money

4. Safeguard from downturns

“In times of market downturns, investors often worry about safeguarding their assets. Gold and precious metals can have a role to play in investors’ portfolios at such times. As inflation rises and real purchasing power wanes, gold and precious metals are historically one of the very few assets to hold up as they are negatively correlated to equity markets. They can act as a diversifier in the portfolio, helping to buffer portfolio performance when other assets are in decline, and can help provide a source of liquidity. In the past 10 years, during the FTSE 100’s worst 10 months of performance, where it has fallen by 8.2% on average, gold prices have risen on average by 3.8% in local currency terms.”

Catarina Donat Marques, Director, Capital Markets ETF Securities

5. Don't delay, start now

“Better to start small and start soon. Rather than agonising over shares in individual companies, pick a low-cost global fund where your money is spread over lots of different companies, countries and assets. You can set up a monthly direct debit into an ISA for as little as £50 a month, then learn more as you go along.”

Faith Archer, money blogger at Much More With Less



Get more when you transfer to Selftrade

Transfer to Selftrade and we will refund any fees you might be charged, up to £100 per new account.

And because our offer is for each new Selftrade account, that could mean a £300 refund if you transferred to a Dealing Account, Stocks and Shares ISA, and a SIPP.

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