Cookie Policy

We use cookies on our website and have placed these on your computer. By continuing to use our website you consent to this. For more information, including how to change your cookie settings and to disable our non-essential Google Analytics cookies, please refer to our Cookie Policy. If you do not wish to be reminded of this on each visit, please use the close button.

Cookie Policy

Cookie Policy

This Policy explains how our Website uses cookies. It forms part of our Privacy notice and the terms and conditions of our Website.

On 25 May 2018 the law changed to give you enhanced rights over your personal data. We have updated our Privacy Notice to clearly explain how we protect your data and how your enhanced rights apply from 25 May 2018. To read the latest version, please visit

When we refer to our Website we include the website (or any other such website as we may notify you of from time to time) and we also include all subdomains. Subdomains of a website share the last part of the URL, such as ‘’ in their address but normally start with something other than ‘www’. They are often used for specific areas of content, or groups of pages, that are better to present in this way.

What are cookies?

Like many websites, this service uses cookies. Cookies are small text files of information that a web server transfers to a cookie file on the device you are using to browse this website (commonly a computer or mobile phone) to collect and store information. We use them so that we can deliver a more efficient service to you and it enables us to analyse customer journeys through the website to inform any future enhancements we might make.

Likewise, cookies are beneficial to your use of this website because they avoid the need for you to enter the same information repeatedly during one transaction and also safeguard your security when using our secure online services. For example, if you remain logged in for a period of time but we detect no activity from you we may automatically end your session to protect your account or prompt you to tell us you are still using it.

Cookies can also enable us to tailor content and messages that you see. This means we can present more relevant information about our services based on you and your accounts than if we didn’t use them at all.

There a two types of cookie which can be stored on your device:

1.A session cookie which lasts for the amount of time you keep your web browser open for, and;

2.A persistent cookie which is stored on your device for a defined period of time which could be up to 12 months.

We use both of these types of cookies which fall into three categories termed by us as (1) strictly necessary cookies, (2) performance analytics cookies and (3) targeted advertising cookies.

Strictly necessary cookies

These are the types of cookies that let you move around the website and use its features.

In this category we use session cookies. The session cookies help you make applications for services and also login and navigate around secure areas of the website. In order to avoid requiring users to login repeatedly to access different parts of the website we use session cookies to securely identify users. Which cookies are used will depend on which areas of the Selftrade site you access but these cookies will be removed at the end of your session.

Our session cookies are encrypted, and those ending in A are used in the encryption process, the others hold the encrypted data required for the web applications to function properly.

Performance Analytics cookies

Performance analytics cookies collect information on how customers use our website. This helps us to improve the service we offer. These cookies do not collect information that can identify a user of the site.

Our website uses Google analytics cookies to help us understand website usage such as how many unique visitors we have and how frequently they visit the site.

Information collected by Google analytics cookies will be transferred to and stored by Google on servers in the USA in accordance with its privacy practices. For further information on Google’s privacy practices and your choices, please see the links below in “managing my cookies”.

Targeted advertising and Third Party cookies

These cookies help ensure the adverts you see are relevant and useful to you. To do this, we work with selected Third Parties whose cookies collect information about your browsing habits both on our website and on services elsewhere on the internet and on social sites such as Facebook and YouTube.

The anonymised website usage data collected by these Third Party cookies allows us to serve you with more tailored advertisements both on our website and other selected sites on the internet that we think will interest you. The cookies are used to help us understand the performance of our website and marketing activity while improving relevance and limiting the frequency of the advertisements that you see.

Please see the ‘Managing your cookies’ section for more information about how you can control or opt out of these advertising and website analytics cookies.

Updates to this Cookie Policy

Last updated: 12 March 2018

We review our use of cookies regularly. In doing so, we may change which ones we use, the information we collect via them and how we keep it.

We recommend you review the information on this page on a periodic basis to ensure you are familiar with the way cookies are used across our website.

Managing Your Cookies

Many modern internet browsers allow you to control cookie usage or stop accepting certain cookies. These options are usually within the Options or Preferences section of your internet browser menu. To understand more about these settings the following may be of use:

If you are unsure which browser you have you may find this online service of help:

To find out more about cookies

For further information on advertising and Third Party cookies in particular, you may find the following resource helpful:

To opt out of being tracked by Google Analytics across all websites you can do so by visiting

To find out more about Facebook cookies and how to control them you can visit:

Further information about the Privacy and Electronic Communications Regulations can be found on the Information Commissioner’s website

Changes in legislation

We continue to monitor the situation regarding clarity of the new EU cookies directive and steps required to implement these on a practical level. We will make any further necessary adjustments to this website as further guidance is issued by the Information Commissioner’s Office