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  • Selftrade is changing

    Selftrade is soon to become EQi

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  • Transparency and independence

    Our Funds Select List is compiled by Square Mile, an independent investment research company

    Funds Select list
  • Your choice. Your know-how.

    You make decisions every day and now you can for your investments too

    Start investing
  • Life isn't always straightforward

    That's why we've made our Stocks and Shares ISA flexible

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Your investments, your way

Investing is 90% more likely to outperform cash over 10 years (Barclays Equity Gilt Study 2016) so making decisions about where and how to invest shouldn’t be hard work.

The Selftrade platform is designed for individual investors. It gives you access to global markets, control over your investments and offers customers award-winning support.

It is easy to open an account and the dashboard is simple to use, so you can invest, plan for growth and track the performance of your portfolio, anywhere, anytime.

DIY investing – it’s a hands-on approach to growing wealth over the long-term.

Find out more

Which account could see my savings work harder?

Are you yet to use your full ISA tax-free allowance?

Think - Stocks and Shares ISA

Invest up to £20,000 per year, take advantage of tax benefits and access your money at any time.

Find out more

Have you reached your ISA allowance limit?

Think - Dealing Account

Access global investments with this flexible account, with no limit on how much you can invest.

Find out more

Do you want more from a personal pension?

Think - Self-Invested Personal Pension (SIPP)

Enjoy more control, access to a wider range of investment options and attractive tax advantages.

Find out more

The simple way to do something smart

Individual Savings Accounts (ISAs) are one of the most tax efficient ways to save. But with interest rates on cash savings low, more people are looking for higher returns.

With Selftrade, you are your own investment manager. Our platform and support put you in control.

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Selftrade - intelligent investing

  • Unlock great value

    • A low flat quarterly fee that won’t increase as your investment grows (fund holdings are subject to a fee - see full pricing details)
    • A market-leading £5.99 frequent trader rate, so the more you trade, the less you pay
  • Award-winning support

    • A dedicated Customer Experience Centre offering support via phone, email, secure message, social media and intelligent FAQs
    • Free 24/7 access to best-in-class investment data, tools and insight (voted ‘Best Investor Education’ 2018 by Shares Magazine)
  • Your investment protected

    • Fully authorised and regulated by the Financial Conduct Authority
    • Selftrade is part of Equiniti Group plc, a FTSE 250 listed company working with 28 million shareholders and pensioners
    • Your investments are protected by the Financial Services Compensation Scheme

Get more when you transfer to Selftrade

Transfer to Selftrade and we will refund any fees you might be charged, up to £100 per new account.

And because our offer is for each new Selftrade account, that could mean a £300 refund if you transferred to a Dealing Account, Stocks and Shares ISA, and a SIPP.

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Who wants to be an ISA Millionaire?

Selftrade has more than 50 customers with ISA portfolios that have passed the £1million mark.

So how is it done? We spoke to one of our ISA customers who has built a portfolio valued at over £1m, about his approach to investing.

Read the article

What could you learn in two minutes?

"If it goes right, I congratulate myself"

We spoke to one of our customers about her investment journey, what she likes about it and what advice she would give to someone who wants to become an investor.

In two minutes, you’ll have a good idea of whether you could be an investor too. With DIY investing, you're in control.

You can also check out topics and tips on our first-time investor insights page.

Find out more

We’re on hand to help at our Customer Experience Centre on 0345 0700 720